Numbers don’t lie.
They tell the objective truth.
But you have to look at the RIGHT numbers.
In this blog post on company dashboards, I go over some key elements of what to check
I could look at the key numbers for LIFT Enrichment, and in 5 minutes see the health of the company.
Also because we’ve been tracking these numbers for years and years and years, that they all are very good and healthy.
Some were exceptionally good and were shocking.
We recently crossed a revenue milestone that we had set over 3 years ago. The reward will be a company retreat in 2026 for high-level internal staff members to Dubai!
I’d encourage all entrepreneurs to understand the VALUE of looking at their business from a set of key numbers. They have helped me make life-altering decisions and here are some examples
Example 1: The Sales Numbers
I was talking with an entrepreneur friend who reported how he didn’t have enough sales and his revenue was suffering.
I turned to him and asked, “How many sales calls did you personally make this week?”
“None…” he said.
“If you aren’t making outbound sales calls, how do you expect to get more sales?” I replied.
“Most of my sales are inbound, clients usually just reach out to me or I get referred,” he said.
“You can’t rely on that forever,” I replied. “You and I both know that there are other corporations that could use your service. If you called 50 corporations a day to promote what you do, wouldn’t you have more sales?”
He nodded.
“Then get calling,” I said…and with a smile added, “Next time I ask you that question, you better say that you made 100+ sales calls last week.”
He agreed and since then he’s done more outbound sales calls.
In my mind, it was such a simple fix. If you don’t have enough sales, then the key number to reflect on is to see how many sales calls you made in a week. If that number is high…you’ll probably get more sales! If it’s low…then expect the same results you’ve always had.
Example 2: The Real Net Profit
Another time, an entrepreneur friend was explaining how he felt like he wasn’t making much net profit.
I asked him how much net profit he had made last month, and the previous five months.
When I say “net profit” I have that number include his salary, his “expenses” he runs through the company for tax purposes AND the actual net profit on paper.
After looking at the real net profit…he saw that he wasn’t in the minus every month, but actually at about 15%, which is fairly healthy.
(Personally, I prefer net profit to be 20%-50%…but that takes time, good systems, a good team and focus).
The numbers told the story about the real net profit. Now the goal was to see what expenses we could trim, and sales we could add, to get that number higher.
As I like to say, “revenue feeds the ego, but profits feed the family.”
Example 3: Using 80/20 analysis
Many years ago I looked at LIFT Enrichment’s clients and looked at which ones had the most issues and needed the most attention. I used the 80/20 analysis principle, that 80% of your problems come from 20% of your clients. And that 80% of your revenue comes from 20% of your client. Once you see all the good and the bad, you can make key changes.
I saw that one contract was very difficult to fulfill because it involved cooking classes on Saturdays. This is a hard day to find a Chef Teacher to work on. Plus the contract lasted for many months and required a consistent instructor.
Not coincidentally, this client brought in the LEAST amount of revenue.
And resulted in the most complaints…from the client.
Within 4 months, we had finished the contract and never worked with that client again. We had more resources to focus on better contracts that were easier to service.
Example 4: My Own Realization
Recently, I had my own revelation about a specific part of my company that was taking up a lot of time and money, without much return on investment.
We were servicing a very specific niche and spending a good amount of cash on marketing and sales.
This department I’m referring to…is actually this company Clinic Assist.
I currently have two active clients, an aesthetic clinic in London and a recruitment company in Europe. The clinic I spent a good amount of time on from me and my team. The recruitment company I help with bi-monthly high-level strategy sessions. They last about 2 hours and are a lot of fun for me because I get to use my critical thinking skills to diagnose problems and find solutions.
I realized I really like the high-level strategy sessions and from now on I decided to just focus on scaling companies from 7 to 8 figures. It’s what I’m experienced at and have a passion for.
I enjoy helping clinics, but my focus is mostly on LIFT Enrichment, which does over 8-figures in annual revenue, and approach business consulting as a side project I deeply love, but doesn’t need to pay the bills. This realization helped free up my time (and mind!) a lot.
Example 5: The Real Money Hidden In The Sales Cycle
I recently worked with a client and we were focusing on how to market his company. We thought about doing social media direct messaging or even cold calling businesses. Hiring a remote sales rep is my specialty as you can see in this post.
After looking at some of his proposals, we identified the real value of each lead and assigned a value of $10,000+ to each lead. We then started to gather the proposals from a variety of past sales meetings from the previous 6 months.
After a bit of research, we found out there was over $1,000,000 in proposal that hadn’t been closed!
Immediately, we scrapped the idea of hiring a BDR and focused on using the new sales reps energy to follow-up and convert those proposals.
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Numbers will tell you what to focus on!
It’s not about emotions.
It’s not about what feels right.
A good number breaks through and tells the real story.
If you’re a business ready to learn, grow and scale from 7 figures to 8 figures, let’s hop on a consultation call here.